Na u etsa hore boiphihlelo ba bareki ba hau ho feta neng kapa neng?E kanna ea ba nako ea ho nahana bocha leano la hau.Mona ke lebaka.

Nakong ea lilemo tse hlano tse tlang, 80% ea lik'hamphani tse tsetelelitseng ho iketsetsa liphihlelo tsa bareki li tla tlohela boiteko ba tsona hobane li sokola ho laola lintlha tsohle mme ha li fumane phaello e kholo ho tsetelong.

Mathata a ho iketsetsa motho

Bafuputsi ba re: “Litekanyetso tse phahameng tsa lichelete li tla le litebello tse phahameng."Leha ho le joalo, meputso ea matsete a motho ka mong e lula e le thata ho lekanya."

Ke hobane boiteko bo bongata ba ho iketsetsa motho hangata ha bo tsamaisane le mehloli e lekanyang boiphihlelo ba bareki - joalo ka Net Promoter Score le metrics ea khotsofalo ea bareki.Kahoo lisebelisoa tse kentsoeng boitekong ba ho iketsetsa motho - joalo ka matšolo a lengolo-tsoibila le tobisitsoeng, ho phatloha ha mecha ea litaba sechabeng le matšolo a ikhethileng a thekiso - ha li khone ho baloa qetellong ea liphetho.

Mokhoa oa ho etsa hore motho a be le taba, o lefe

Empa u se ke oa nahana hore ke nako ea ho lahlela botho ka fensetere.E ntse e le bohlokoa ho boiphihlelo le botšepehi ba bareki.

Litsebi tsa phihlelo ea bareki "li lokela ho talima ho iketsetsa motho e le tlhokahalo ea ho boloka bareki le ho boloka boleng ba bophelo bohle," ho bolela Garin Hobbs, mookameli oa leano la thekiso."Hoo e batlang e le ntlafatso leha e le efe eo u e hlahisang ho phihlelo ea bareki ba hao e ka 'na ea tlisa phallo ea pele mosebetsing, hobane feela e le ncha."

Bete e betere: “… Khomarela eona ’me u tsoele pele ho qapa,” Hobbs o re."Ho iketsetsa motho ka mong ho lokela ho nkoa e le ntho ea bohlokoa bakeng sa phihlelo e akaretsang ea bareki, ho e-na le ho lekanngoa e le karolo ea ts'ebetso ea boemo ba letšolo.Ho ba le tlholisano le kholo e tsitsitseng ho bonahala e le ROI e ntle haholo 'marakeng o lulang o phethesela. ”

Bafuputsi ba Gartner baa lumela: Ba re, khutlela metheong ea mantlha ka boiteko ba ho iketsetsa motho.

Linotlolo tse hlano:

• Etsa leano le hlakileng la ho iketsetsa boiphihlelo.Ke ntho e ngata ho feta ho hlophisa letoto la mangolo-tsoibila ho bareki ba rekang sehlahisoa se itseng.Utloisisa hore na u batla ho theha kamano ea bophelo bohle le bo-mang - bareki ba nang le monyetla o phahameng - le hore na ke hobane'ng ha ho le bohlokoa.
• Fana ka likhetho tse ling.Bareki ba batla boiphihlelo ba motho ka mong le ka mokhoa oo ba o sebelisange loketseng haholo ho bona.Kahoo ho fana ka liteishene tse ngata le ho li lumella ho khetha liteishene tse nepahetseng bakeng sa puisano li hloka ho ba lejoe la bohlokoa moralong oa hau oa botho.Molaetsa o kanna oa tšoana, empa o hloka ho fumaneha ka mocha oo ba o khethang.
• Ntlafatsa (kapa hlabolla bocha) liprofaele tsa bareki.Fumana maikutlo ho tsoa ho thekiso, mebaraka le litšebeletso mabapi le hore na ba sebetsa le mang haholo le hore na bareki ba batla eng.
• Iketsetse boitšebeletso.Khopolo ea bareki ba bangata ea boiphihlelo ba motho ka mong ke e sa tlamehang ho kenyelletsa batho ba bang!Ba batla phihlello, likarabo le bokhoni ba ho laola li-account tsa bona ka linako tse ba loketseng haholo.Seo se hloka sethala se matla sa ho itšebeletsa.U batla li-portal tse sirelelitsoeng tse kenyelletsang lipotso tsa morao-rao, litaelo tsa video, mohato ka mohato oa ho rarolla mathata, le ho reka, ho latela le bokhoni ba histori ea akhaonto.
• Bokella 'me u sebelise maikutlo a bareki ka ho sa feleng.O ka ntlafatsa le ho ntlafatsa boiphihlelo ba bareki ka ho fumana hore na bareki ba rata eng, ba hloile, ba batla eng le hore na ba lebelle eng kamehla.Seo se ka se etsoe ka lipatlisiso tsa Marang-rang feela.Kamehla fumana temohisiso ho tsoa ho barekisi le litsebi tsa litšebeletso tse sebelisanang le bareki letsatsi le letsatsi.Khutlela lihlopheng tse ntle, tsa khale.

Mohloli: E hlophisitsoe ho tsoa Marang-rang